May 20, 2024

A conversation with Dirk van Reenen, the founder of Merus Adventure Park in the Texas Panhandle. Born and raised in South Africa, Dirk moved to Texas during his teen years. While attending WTAMU, he became the owner/manager of the former Lifts West ski shop at Western Plaza, launched Caprock Auctions in Amarillo, and worked in real estate before moving away in 2014. He tells host Jason Boyett about his Amarillo career, his subsequent move to the Houston area—followed by a stint in Columbia, Maryland— and his return to the Texas Panhandle. At Merus, now the largest private outdoor adventure park in Texas, Dirk provides family-friendly activities and access to Palo Duro Canyon separate from the state park. This episode is supported by Amarillo Habitat for Humanity, Wieck Realty, Wolflin Square and Panhandle Plains Historical Museum.