May 21, 2018

A conversation with Eric Miller, the communications director for the Amarillo Convention & Visitor Council. Eric is as pro-Amarillo as anyone in the city—because promoting the city is literally his job. He spends his days working with writers, travelers and other groups to promote Amarillo as a tourism destination. In other words, he's a salesman, and the product he's selling is Amarillo. He and host Jason Boyett talk about how Eric ended up here in the 1990s, what he actually does, and how his job has changed over the past 20 years. This episode is sponsored by ROI Online.