Feb 23, 2026

What happens to a place when its stories aren’t told?

This week on Hey Amarillo!, I sit down with local poet Seth Wieck, whose work captures the beauty, tension, and quiet power of life in the Texas Panhandle. Seth grew up on his family’s farm in Umbarger — land his family worked for three generations. He shares...

Feb 16, 2026

What does it really take to deliver excellence — over and over again?

This week on Hey Amarillo, I sit down with Don Rhode, a seasoned restaurant leader who has built his career around creating exceptional guest experiences. Don currently serves as General Manager at one of Amarillo’s consistently top-rated...

Feb 9, 2026

This week on Hey Amarillo, we’re joined by Dr. Nick Gerlich — longtime marketing professor at West Texas A&M University, writer, and passionate chronicler of regional travel and Route 66.

Nick shares his journey through academia, what it’s like teaching marketing in a constantly evolving digital landscape, and how...

Feb 2, 2026

This week on Hey Amarillo, we sit down with Adrian Meander, a powerful example of what it looks like to grow where you’re planted.

Adrian is Amarillo through and through. He grew up here, chose to stay, raised his family here, and built a career rooted in service. He started at Amarillo National Bank as a bank teller...